Physique · Lifestyle · Transformation
Build the body.
Live the life.
Join Australia's most supportive women's fitness community. Expert coaching, proven programs, and real results — led by IFBB coaches Bella and Kirsty.
3.3K+
Community Members
6×
Challenges / Year
2
IFBB Coaches
8 Week Programs
Choose your
challenge.
"We run together,
we rise together."
— Bella and Kirsty
8 Week Shred
Lean out and define
Gym based fat loss program combining progressive resistance training with strategic cardio. Designed to strip body fat while preserving hard earned muscle.
- Full gym training program
- Nutrition guidance and macros
- Weekly check ins
- Community support group
- Coach access via app
$20.98 setup fee today
8 Week Build
Muscle and strength
Gym based hypertrophy program focused on building lean muscle mass and increasing strength. Progressive overload principles with structured periodisation.
- Full gym training program
- Nutrition guidance and macros
- Weekly check ins
- Community support group
- Coach access via app
$20.98 setup fee today
8 Week At Home
No gym, no excuses
Full body transformation from your living room. Minimal equipment, maximum results. Perfect for busy schedules or those who prefer to train at home.
- Home based training program
- Nutrition guidance and macros
- Weekly check ins
- Community support group
- Coach access via app
$20.98 setup fee today
8 Week Mums
Safe for mums
Specially designed for mothers — pre and postnatal safe training that rebuilds strength, restores confidence, and fits around family life.
- Pre and postnatal safe program
- Nutrition guidance and macros
- Weekly check ins
- Community support group
- Coach access via app
$20.98 setup fee today
Challenges run every 8 weeks with a 2 week break. Join at any time — your program starts when you're ready.
Upcoming Rounds
Challenge Calendar.
Challenges run every 8 weeks with a 2 week break between rounds. Join at any time — your program starts when you're ready.
Round 3 2026
May 5 — June 29
Round 4 2026
July 14 — September 7
Round 5 2026
September 22 — November 16
Dates are indicative — follow @builtbybella_community for official round announcements.
Digital Guides
Programs you can
take anywhere.
Pre and Postnatal Training Guide
A comprehensive guide designed by Bella — Registered Nurse and mum — covering safe exercise throughout pregnancy and postpartum recovery. Evidence based, compassionate, and practical.
- Trimester by trimester workouts
- Postpartum recovery program
- Nutrition and supplement guidance
- RN approved safety guidelines
12 Week At Home Workout Guide
A full 12 week progressive training program you can complete entirely at home with minimal equipment. Structured, effective, and designed to build real results.
- 12 weeks of structured programming
- Minimal equipment required
- Progressive overload built in
- Video exercise library access
Menopause and Perimenopause Guide
A specialist guide for women navigating perimenopause and menopause — covering training adaptations, nutrition strategies, hormone health, and bone density preservation.
- Hormone informed training approach
- Nutrition for every stage
- Bone density and strength focus
- Mindset and lifestyle strategies
Your Coaches
Meet Bella and Kirsty
Bella Morrison
Head Coach and Founder
Bella is a Registered Nurse, IFBB competitor, certified personal trainer, and mum. She combines her medical knowledge with real world coaching experience to deliver programs that are both safe and results driven.
Kirsty Moore
Coach and Co Founder
Kirsty is an IFBB competitor, certified personal trainer, and mindset coach. Her approach blends physical training with the mental resilience needed to build a body — and a life — you love.
Premium Coaching
1 on 1 Online Coaching
Work directly with Bella or Kirsty in a fully personalised coaching relationship. Your program, your nutrition, your check ins — built entirely around you.
Bella Morrison
Head Coach and Founder
Work directly with Bella in a fully personalised coaching relationship. Bella brings her background as a Registered Nurse, IFBB competitor, and mum to create programs that are safe, effective, and built entirely around you.
Limited spots available each round
Kirsty Moore
Head Coach and Co Founder
Work directly with Kirsty for a coaching experience that blends physical training with mindset coaching. Kirsty's approach is results driven, supportive, and tailored entirely to your goals and lifestyle.
Limited spots available each round
What's included
Your Journey
What to expect.
From the moment you join to the moment you finish — here's exactly what your Built by Bella experience looks like.
You join & get instant access
Your program, community invite, and coach introduction land in your inbox within minutes of payment.
You settle in & get moving
Follow your personalised program, introduce yourself in the community, and complete your first week of training.
You check in & adjust
Your coach reviews your progress, answers your questions, and adjusts the program to keep you on track.
You finish strong & celebrate
Complete your final week, share your results with the community, and decide what you're taking on next.
Transformations
Real women. Real results.
These are real women from our community who showed up, did the work, and changed their lives.
Jess
8 Week Shred
Before
Struggled with consistency and confidence
After
Lost 8kg, competed on stage, never looked back
Chloe
8 Week Mums
Before
Postpartum and unsure where to start
After
Rebuilt strength, energy, and self-belief
Tara
8 Week Build
Before
Training for years with no real results
After
Finally built the physique she always wanted
Karen
Menopause Guide
Before
Perimenopause making training feel impossible
After
Stronger, leaner, and more energised than her 30s
Mia
At Home Guide
Before
Complete beginner, intimidated by the gym
After
12 weeks in — unrecognisable transformation
Brooke
1 on 1 Coaching
Before
Wanted to compete but didn't know how
After
Stepped on stage and placed in her first show
Before and after photos coming soon — send yours to be featured!
@builtbybella_communityReal Results
Women who did the work.
"The 8 Week Shred completely changed my body and my mindset. Bella and Kirsty are so supportive — I never felt alone in the process."
Sarah M.
8 Week Shred
"As a new mum I was nervous to start training again. The Mums program was exactly what I needed — safe, effective, and so encouraging."
Jessica T.
8 Week Mums
"I've done three challenges now and the results keep coming. The community keeps me accountable and the coaching is genuinely world class."
Natalie R.
8 Week Build
Follow us for daily transformations and community wins
@builtbybella_communityCommunity
Join the movement.
Week 4 check in and feeling UNSTOPPABLE
Just stepped off stage at my first comp — thank you BBB
8 weeks postpartum and back in the gym feeling strong
Final week of the Shred and I'm not stopping here
Bella and Kirsty genuinely changed my life
Meal prep Sunday with the BBB nutrition guide
Meet Your Coaches
A message from Bella & Kirsty
Hear directly from your coaches about the Built by Bella community, what to expect, and why they built this for you.
Add your welcome video URL — update this section with a YouTube or Vimeo embed
Bella Morrison
Head Coach & Founder
Kirsty Moore
Head Coach & Co-Founder
Getting Started
How it works.
01
Choose your program
Pick the challenge or guide that matches your goals and lifestyle.
02
Complete your payment
Secure checkout via Stripe. $20.98 setup fee today, then $52 per week for 8 weeks.
03
Get instant access
Your program, community access, and coach details land in your inbox immediately.
04
Start transforming
Follow your program, check in with your coach, and show up for the community.
Free Download
Get our free 5 Day Kickstart Guide
5 days of workouts, nutrition tips, and mindset strategies — completely free. Drop your email and we'll send it straight to your inbox.
No spam. Unsubscribe anytime. We respect your privacy.
As Seen In
Placeholder — update with your actual press features
Women's Health
Featured: IFBB coaches building Australia's most supportive fitness community
Body + Soul
The pre and postnatal training guide every new mum needs
Mamamia
How Built by Bella is changing the way women train
Fitness First
Community spotlight: Built by Bella's 3,000+ strong women's network
Competition Prep
Our Comp Girls
Meet the incredible women who have stepped on stage with Built by Bella. Their dedication, discipline, and results speak for themselves.
Photos coming soon
Our competition athletes will be featured here shortly.
Ready to start?
Your transformation
starts today.
Join thousands of women who have already built the body and life they love with Built by Bella.